LEDVANCE aligns branding and communications in new joint department
Vivian Lee-Lauss appointed Head of Global Branding and Communication
As of October 1st, Garching-based lighting company LEDVANCE will merge its Global Brand Management and Corporate Communications departments. LEDVANCE’s current Head of Global Brand Management, Vivian Lee-Lauss, will be leading the newly combined unit as Head of Global Branding and Communications, bringing the two areas closer together, which will enable a more holistic branding approach and anchor the corporate identity even better in LEDVANCE’s communications.
Vivian Lee-Lauss was recently appointed Head of Global Brand Management. As one of her first major projects, she drove the comprehensive brand repositioning including the new tagline “Power Through Light”, putting the company’s three key stakeholders at the forefront: its customers, the planet and its employees. As the new Head of Global Branding and Communications, she has now taken over the lead for the new joint department of Global Brand Management and Corporate Communications. She has been with the company for five years following positions at Kraft Heinz and as an external consultant for BMW.
“Brand and Corporate Communications have worked hand-in-hand in the past, but now that they are united under one roof, we have even more opportunities for synergies in building our brand and corporate image,” says Vivian Lee-Lauss, Head of Global Branding and Communications. “In addition to my plans for Brand in 2024 and beyond, my vision for Communications moving forward is to include more global content and coverage, to broaden the scope of our media relationships, to increase engagement with our target audience and to balance reaction with proactive steering to ensure that our top strategic priorities are getting the airtime they deserve.”
The merging of the Brand and Communications departments follows the departure of the previous Head of Corporate Communications, Lars Stühlen, who decided to embark on new challenges as of October 1st after 16 years with LEDVANCE and OSRAM.
LEDVANCE GmbH is a fully-owned subsidiary of OSRAM GmbH and is one of the world's leading providers of lamps for professional users and retail customers. The company offers advanced LED lamps as well as a wide range of traditional light sources, standardized luminaires and connected lighting solutions. LEDVANCE is active in more than 120 countries and had approximately 9,000 employees as of 1 July 2016. In the 2015 fiscal year general lighting amounted to around 40 percent of OSRAM turnover or approximately two billion Euros.
